Customised customer magazine – Our Webmag project

Does this sound familiar? A customer magazine arrives by email in PDF format, clutters up your inbox, and in the end we might just read the table of contents. That’s exactly what we wanted to change. With our new Webmag project, we now offer a personalised, online magazine that’s perfectly tailored to our users’ interests and displays perfectly on any device.

Initially, we sent out our „NERD Alert“ magazine as a PDF via email newsletter, which made it difficult to track reading behaviour and did not allow for personalised content. The switch to Yumpu brought some initial improvements in tracking, but it still lacked a personalised approach and optimal display on mobile devices. That’s why we looked for a better solution.

Through our collaboration with webmag.io We now have a platform that offers content tailored to each individual reader. Thanks to our CRM system, we can track exactly which topics interest you and adapt our web magazine accordingly. Each article is tagged with specific tags that match your interests, and the link to the magazine in the newsletter contains an ID that enables this personalisation.

The positive feedback from our readers confirms that we are on the right track. We already have further ideas for making the reading experience even more personalised and interactive – stay tuned! Would you like to find out more about how our web magazine came about and its benefits? Take a look at our in-depth article in the hsp Community here.