Wolfgang Steffen

Meet our lecturer, Wolfgang Steffen. Wolfgang leads the sales training and facilitation courses at the hsp Academy.

Good afternoon! My name is Wolfgang Steffen. I am a trainer at the Hamburg Training Institute, specialising in sales and communication, and am also the founder and partner of the institute. As a native of Hamburg, I enjoy living just outside the city with my wife and three children, and I’m always happy to return to Hamburg – whether to visit my office or clients, or because I travel a great deal and use the main railway station and the airport to reach clients all over the world.

What is your professional background?

Back in 1997, I founded the Hamburg Training Institute following a career as a sales manager, head of sales and managing director at various well-known German companies. Since then, we have had the privilege of training thousands of employees and successfully supporting them on their journey. A BDVT trainer qualification led me to embark on this path, for which I am very grateful today, as I do this work with great joy and passion. Equally, I have been able to write various specialist articles along the way, and the book *Der professionelle Dialog mit dem Kunden* (The Professional Dialogue with the Customer) has certainly helped me to attract clients. In 2016, I was honoured as „Sales Coach of the Year 2016“ by *Fokus* magazine for this work.

What made you want to get involved as a lecturer on this course?

It is a pleasure for me to be involved in this project, as it ties in with my motto: „think outside the box and beyond“. Here, too, I can contribute all my experience and expertise. At the same time, however, it is also new territory for me, as I will be getting to know new participants and people in this way. This enriches my life, and I’m really looking forward to it.

What can participants expect from your course? What makes it stand out?

In my two training courses – sales training and facilitation training – you’ll learn, as the names suggest, how to sell professionally and, on the other hand, how to facilitate, so that you can achieve even better results with your groups in future. The sales training focuses on providing you with the sales techniques and tools that will enable you to achieve even better sales results whilst having more fun and feeling more motivated. The facilitation training focuses on how to run a session today, using the right methods, in a way that generates enthusiasm and thus leads to even better results. Either way, I’m looking forward to having you there. And if you really want to treat yourself, why not join both seminars? I’m looking forward to seeing you again! See you soon!

Learn how to sell and present effectively: take the course with Wolfgang Steffen now.